Welcome to
Business By Design Academy

I help overworked and underpaid female coaches and consultants create the income and freedom they desire using simple strategies that provide results.


Welcome to
Business By Design Academy

I help overworked and underpaid female coaches and consultants create the income and freedom they desire using simple strategies that provide results.

Scale Your Business with Your Irresistible Offer and Proven Marketing and Launch Strategies


Yes! I'm Ready!

You became an Entrepreneur to help people and also to create the life of your dreams...


  • You jumped into this entrepreneurship world to create freedom for you in your life, be your own boss and also help transform the lives of others but you feel like you’re spinning your wheels.

  • You’re committed to your business but you feel like you’re always hustling for that next client. The hustle is exhausting and your income is like a roller coaster… up and down…never consistent.

  • You know it’s time for a change. You know it’s time to stop throwing spaghetti at the wall and start implementing a strategy that consistently works so you can create consistent and scalable income in your business while also creating massive impact for your clients.



4 Phases of Our Journey Together


Phase 1: Flagship/Core Offer

We’ll work together to develop or refine your Core offer and design your group program around your offer. This includes pricing, messaging and positioning along with how to launch your offer to the market place and enroll clients into your group program. Your core offer is where the majority of your revenue comes from so whether you are just starting or already have an offer in place, we start here to create your offer or fine tune it to set you up for getting premium results.

Phase 2: Lead Generation and Conversion

We teach you how to efficiently and effectively drive traffic both organically and through paid advertising methods. Whether you prefer to grow organically, through paid advertising, or a combination of both, you’ll have the exact strategies to consistently bring people into your audience and learn how to convert them to clients using our daily client acquisition strategies.

Phase 3: Launching

This phase is where we create your launch strategy that will bring infusions of revenue into your business. We work together to create the content, messaging and pitch so you can turn it into an evergreen product you can use repeatedly in your business.

Phase 4: Optimization and Team Building

We’ll walk you through how to effectively build a strong team of people around you – so you can get ready to scale your business and take things off your plate. That way, you can focus on your zone of genius.

What you get inside Business by Design Academy

Access to the 3-Month Business by Design Academy

Business by Design Academy is intentionally designed to be a 3-month program so you have the space to create (or tweak) your offers, grow your authority and brand online, build out your live challenge, launch and run it, gain more clients…. then turn it into a repeatable system of client acquisition and revenue injection.

Weekly Live Coaching

Each week we have multiple live training sessions where we cover Mindset, Strategy, Organic Marketing, Social Media Strategy (Facebook, Instagram, Clubhouse, TikTok), Time Leveraging and Management and more.

Weekly Co-Working / Office Hours Sessions

Each week we hold a live office hours session where you can come in and ask your questions directly to me and work with other members of the group. These sessions offer you directed focus on the strategy you are currently working on in your business allowing you to super- charge your productivity.

Business by Design Exclusive Facebook Group

Connect with the other Academy Members and Coaches to surround yourself  with successful business owners. Ask your questions here between calls. We hang out there daily and….you’ll find AMAZING networking opportunities with other entrepreneurs and make great friends.

Templates and Resources

You’ll have full access to all of our templates and resources so you don’t feel like you have to do this alone. We got you and are always updating our program with new templates and copy resources.

1:1 Accountability Coach

You receive your own personal Accountability Coach who will be with you each step of the way. Your Accountability Coach will be with you to set your goals, hold you accountable and monitor your progress to help keep you on track and un-stuck in your progress.

Hi, I'm Heidi!

Your Coach on this Journey

When I started my business, I was a newly divorced, single mom trying to juggle two children, pets, a job and the responsibilities of running a home, while also trying to build my side hustle into a successful business.

I hired coach after coach… I learned strategy after strategy… bought course after course… with little to no results.

I don’t want that for you.

I learned so much during my struggles and I was finally able to develop a strategy that worked for me!  And, I want to teach you!

I learned the perfect combination of strategies that will help you build your business on a solid foundation so you can hit your financial goals month after month.

There is a BETTER way. There is a SIMPLER way.

Join me in Business by Design Academy today and let’s design a life and business that you love!


Praise from Clients

Joana Young
Joana Young@username
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Working with Heidi has been so empowering for me. I have learned how to trust the process!
Melody Conner
Melody Conner
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Heidi has been a blessing for me, coming into my life when she did, reaffirms for me that everything happens for a reason. She is a great coach and motivator, and has helped me set my goals, and how to reach them....and with her guidance, I have no doubt that they are obtainable.
Cat Wilson
Cat Wilson
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Heidi is amazing! Through her guidance and care I have come so far in growing my business! I would not be where I am without her!
Cryssie Addis
Cryssie Addis
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Heidi coached me through stepping out of my comfort zone and pushing me to open up another part of my business that I was terrified to do! Because of her, I became the expert in my niche!
Lisa May-Cassaro
Lisa May-Cassaro
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Heidi's time, talent and personal attention as a coach has allowed me to find my niche and really begin to grow my business. I'm fairly new to the Academy, but looking forward to the momentum her process has helped me create!
Susan Serena
Susan Serena
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Being a part of the Business By Design Academy is probably a better decision than going to college."
Tammy Gibson
Tammy Gibson
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You won't find a business coach who cares as much as Heidi. She teaches strategy that works and more importantly, she really listens to her clients and supports them through the necessary mindset upgrades required for success. She holds you accountable for your own growth and stands beside you the entire time!
Diana Kearns
Diana Kearns
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Heidi has given me the strength to move forward. Her genuine love and support has made my dream become a reality!

Are you ready to take the next step in your business and join us in the Business by Design Academy?

Twelve months from now you can either be stuck in the same place in your business…and a year older…OR you can have a solid business foundation with a step by step strategy to hit your financial goals month after month and year after year.

The ball is in your court. You get to choose to pursue massive business growth or stay in the same place you’ve been for months or years

Yes! I'm Ready!


What does the Business by Design Academy cost?

The investment into your business and yourself is $3,000 for 3 months. We also offer a payment plan of $1,100 a month.,

What’s included in the Business by Design Academy?

BBDA includes weekly Live trainings, weekly access to laser coaching via group Zoom calls, daily accessibility for Q&A through our private Facebook group, a monthly one-on-one accountability call with your personal accountability advisor, and access to our thriving community of entrepreneurs.

What happens when I join Business by Design Academy?

As soon as you join, you will receive a welcome email with a link to attend our 1:1 orientation call where we dive into your business goals for the next 3 months. During this call we will discuss your initial steps and strategy and receive access to everything you need to hit the ground running. You will also receive a schedule of all group calls and trainings.

Who is this program for?

This program is for ambitious coaches, course creators and service based entrepreneurs who want to build long-term, sustainable online businesses and skyrocket their revenues to six figures and beyond.

Do you offer refunds?

This program is for women who are serious about making money in their business, and who are committed to taking action and implementing the strategies we teach. I am 100% committed and here to teach and guide you but I can’t do the work for you, so you must be 100% committed to showing up and doing the work for you and your business. If that’s not you, we wish you the best, but we want you to make a sound commitment here – not only to us, but to yourself, therefore we do not offer refunds.

Will this work for me if I struggle with tech?

Part of BBDA is learning to delegate. We show you how to build a team, so you can stay out of the weeds. It all begins with low-tech social selling strategies, which will provide the cash you need to hire out the skills and roles you need, including hiring a virtual assistant, who can handle the tech for you at an affordable rate.

I’m looking at a few programs right now – what makes yours different?

Business by Design Academy is built on a foundation of results and accountability. When we assessed the market, the gap was clear. Courses & masterminds don’t take you to the finish line. They don’t help you overcome obstacles. They don’t offer 360° accountability and support. We offer all of that and take it to the extremes. With our accountability program, Live trainings and laser coaching, you have everything you need to succeed. And we do mean everything.

Will I get feedback on my progress during the program?

You will get every single bit of feedback you need during the program. From the live strategic advisory sessions that happen daily to the monthly accountability calls, you’ll be flush with feedback.

Will taking this program eliminate the need for other coaches?

Yes. Our program is designed to be an all-in-one strategic advisory, training, and mentorship experience.

Still Have Questions?